Pedagogical profesional improvement in business management of the 21st century

Abstract

Technological innovations, along with other elements, have revolutionized business administration. This implies that staff must commit to constant learning to increase their work capacity, increase corporate productivity and preserve competitive leadership in the commercial field. This investigation is a doctoral research study in Pedagogical Sciences. The objective is to present a system of pedagogical professional improvement aimed at managers and commercial specialists of Cuba Post Group. The system focuses on improving professional performance through the use of technologies. The development of this proposal was carried out through an initial diagnosis and consultation with experts to identify the needs to improve human resources. The methodology was mixed using theoretical and empirical methods. As a result, a system of pedagogical professional improvement was designed based on four stages: diagnosis, planning, execution, and final control and evaluation, each with its specific objectives and actions. They help specialists and managers make effective decisions, perfect skills, and the acquisition of new ones, the increase in efficiency and other benefits that positively influence the performance of business management.